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About Us


Since 1941, FFF Associates has been building a legacy of the highest quality specialty foods and spices from around the globe. We are committed to providing consulting and management services to our private and public clients world-wide. Having begun with the importing and processing of herbs and spices, we have since grown to include other specialty food ingredients and products, general agribusiness consulting, association development, and environmental conservation and sustainability.


All of which has been applied across the globe; in Asia, Africa, Latin America, North America, the Caribbean, the Middle East, and Eastern, Central and Western Europe. This gives us the leading edge in all aspects of international trade, counter-trade, negotiating and labor relations. Our experience makes us ideal partners for development in the private sector, associations, tropical agriculture, marketing and products, all with a keen eye on strategic planning.

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We are now working very closely with our friends at Voicevale Group, importers and distributors of Nuts, Dried Fruits, Seeds, and Coffee around the world.  Voicevale group, with offices in the United Kingdom, France, Germany, China, Turkey and Bolivia are distributors to Confectionary and Breakfast Cereal manufacturers, Re-baggers for Retailers, Processors and Wholesalers around the world.

Peter Furth

President and CEO

Peter Furth has been involved in the food and ingredients business for over forty years. He currently serves as President and Chief Executive Officer of FFF Associates, Inc., where he focuses on international trade, sales, marketing, and consulting. Peter is a specialist in international trade, marketing, management, operations and administration, strategic planning, and government relations.


Peter began his career as the third generation member of his family's spice importing and processing company, Louis Furth, Inc. Following the successful sale of Louis Furth, Inc. to MacAndrews and Forbes and Revlon in 1988, he served as President/Chief Operating Officer and Vice Chairman. In 1991, he went on to become the Chief Executive Officer of the American Spice Trade Association (ASTA), a leading international trade association. In 1994, Peter rejoined the family corporation, subsequently renamed FFF Associates, Inc., where he established a consulting division.


Peter received his BA with distinction in Economics from the University of Rochester, and has a Masters in Business Administration in Management and Organizational Behavior from New York University.

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